I’m a Product Owner with international experience developing technology solutions that drive growth, efficiency and customer loyalty.
Inefficient processes that waste time and money.
Poorly optimised digital experiences that lower conversions.
Lack of alignment between strategy, product and the end user.
Delayed decision-making due to poor prioritisation
Clear roadmaps with an ROI focus
Fractional or project-based Product Owner
Proven track record with real KPIs
Executive communication with hands-on leadership
Rigorous documentation and clean handovers
Hands-on PO leading cross-functional squads
Design–dev–marketing aligned to ROI
Clear deliverables and realistic timelines
What I do: Vision & roadmap; discovery-to-delivery; impact-led prioritisation; user stories & acceptance criteria; OKRs/KPIs; coordination with design, engineering, data and marketing.
Expected outcomes: Focus, speed, less rework, features that convert, predictable delivery.
Who benefits: Start-ups and SMEs needing a fractional Product Owner; organisations with multiple stakeholders and product debt.
Buying signals: Fuzzy roadmaps, low conversion rate, unclear sprints, initiatives without metrics.
EN (short, UK): Fractional Product Owner driving discovery-to-delivery with clear roadmaps, user stories, and KPI-led prioritisation.
What I do: Scoping; functional architecture; sprint management; QA/UAT; go-live and handover; coordination with suppliers/third parties.
Expected outcomes: On-time deliveries, fit-for-purpose quality, drama-free releases, and clear documentation and ownership.
Who benefits: Businesses with unique processes that do not fit off-the-shelf SaaS.
Buying signals: Patched-together tools, manual processes, and cross-team rework.
EN (short, UK): Custom software from scope to go-live, ensuring quality, on-time delivery, and a clean handover.
What I do: Automations; CRM; API/payment integrations; process re-engineering; dashboards and end-to-end traceability.
Expected outcomes: Less idle time, fewer errors, higher conversion, and decision-ready data.
Who benefits: Sales, operations, and marketing teams with bottlenecks.
Buying signals: Duplicate data, poor funnel visibility, and reliance on Excel.
EN (short, UK): Digital transformation with CRM, automation, and API integrations to scale operations.
What I do: Conversion Rate Optimisation (CRO); on-page SEO; performance ads (Google/Meta); funnels and reporting; hypotheses, experiments and learnings.
Expected outcomes: More leads and sales on the same budget, with better conversion rates at each stage.
Who benefits: Businesses with traffic but low conversion or an uncertain LTV.
Buying signals: Leaky funnels, high CAC, and fuzzy attribution.
EN (short, UK): Growth marketing (CRO/SEO/performance ads) to improve conversion and unit economics.
Situation: Need to increase sales and streamline the digital funnel.
Task: Redefine the vision/roadmap, redesign the UX/UI, and implement a CRM with automation.
Actions: I led squads, prioritised the backlog, set up automations for new and returning customers, and established KPI tracking.
Results: +25% total sales, +37% direct sales..
CEO Digitools
Situation: Scale fully online microcredit origination and migrate Rapiflex.
Task: Design the roadmap, optimise SEO/UX, and secure partnerships.
Actions: Created user stories and documentation; integrated with payment gateways and third parties; built KPI dashboards.
Results: +33% leads, +18% loan origination, 6+ partnerships.
CEO A/ramis
Situation: Build a profitable agency for SMEs.
Task: Define the offering, processes, and client acquisition.
Actions: Operational structure, pricing, commercial (go-to-market) strategy, and financial controls.
Results: 20 accounts in 12 months; profitable operations.
CEO Taycoon
Situation: E-commerce with room to improve conversion and adoption.
Task: Optimise forms, CTAs and retention; train the sales force.
Actions: Data-driven CRO; training for 200,000 consultants; tracking dashboards.
Results: +22% leads, +9% conversion.
CEO Taycoon
Situation: Integration with Citibank without slowing sales.
Task: Implement a scheduling tool and ensure continuity.
Actions: Requirements gathering; digital adoption; platform evaluation.
Results: 80% reduction in processing times; 100% operational continuity.
CEO Taycoon
Highlights (metrics band)
+37% direct sales (automation + UX/UI at Delfin)
+33% leads and +18% loan origination (Rapicredit)
−80% processing time and 100% continuity (Scotiabank–Citibank)
20 accounts in 12 months (Tactical)
CEO Taycoon
Optimise digital experiences (UX/UI) that convert and retain customers.
This is your chance to invite visitors to contact you. Tell them you’ll be happy to answer all their questions as soon as possible.
